Look to Honey's Place for Your Wholesale Lingerie Needs
Perhaps you have a brick-and-mortar store and you are looking to add lingerie to your store. Did you know that Honey’s Place also sells lingerie? As a matter of fact, most of our customers didn’t realize that we have one of the largest selection of wholesale lingerie in the industry.
Well, your favorite lingerie distributor, Honey’s Place is here to help you with tips and tricks about adding lingerie to your current brick and mortar business.
Determine Your Audience
Create a marketing campaign to promote your new lingerie items. It is important to research and determine who are your potential customers. In other words, who is your target audience? If you're targeting exotic dancers, talk to local club owners about leaving promotional material in the dancers' dressing rooms or offer coupons to dancers of specific clubs.
Select the Products
Honey’s Place is your one-stop shop for wholesale lingerie. We can help with product selection, manufacturer recommendation, merchandising tips and tricks and much more. To contact your Lingerie Account Manager, click here.
Purchase Extra Furnishing and Fixtures
Purchase furnishings and fixtures for your retail store. You will need additional equipment such as clothing racks, display tables, and mannequins. It is also recommended to have a dressing room for higher-end lingerie and clothing so that the customer will be confident they will leave with an item that will fit.
Promote, Promote, Promote
Social Media is your best friend; take advantage of Pinterest and Instagram. Your target customer most likely uses social media every. So what better way to reach them than to appeal directly to their preferences? In fact, social media is such a daily part of our lives that not establishing a presence on one or more of these sites could potentially have a negative effect on your credibility as a reputable business!
Train Your Staff
Education is the key here. Working with size charts and giving your sales staff the tools needed sell lingerie is important. Compile a descriptive list of lingerie terms. Even the best of consultants will look silly if they cannot identify lingerie items. Remember that you cannot sell an item if you don’t know what it is. We have created a list of lingerie terms and size charts that will help your lingerie sales team to be successful.